Free-Jazz Co.

Customer Experience Design - Email Marketing - Paid Advertising

00-01

Overview

From an elevator idea to a profitable start-up.

How concept & branding can leverage an idea?

Expertise

Lean Product Design, Brand Experience Design, Strategy, UX Design Thinking™

Sector

Retail & E-Commerce

Plaforms

iOS, Android, Web API

Services

Brand Architecture
Communication Strategy
Lean Brand Identity
User Interface Design
Interactive Design

The design process is a mix of intuitive and deliberate actions. Start a project can include persona rituals like a long walk or a hot shower.

Generate countless ideas isn’t a complex task however, get organised around the phases of the design process is something arguably challenging.

Defining problems, getting ideas, and creating form are the techniques that we mix, match, and adapt to fit the projects and personalities at hand.

The final goal for any brand today is to create trust and be relevant to a defined group of people with a similar mindset.

00-02

Challenge

Interactive thumbnails increase product engagement.

Naturally, organic conversion its what follows.

The goal with interactive thumbnail is to allow the user to navigate the product gallery quickly while learning more about the products listed.

Also, by displaying a secondary image as the user hover it, we anticipate what’s coming up, which creates engagement with the navigation experience.

Showing more about the product without needing to click or navigate to another page feels good, increase product engagement as well as session duration in the shop page.

Is the visual the most important piece of information for users browsing the product gallery?

00-03

Challenge

True Responsive and Adaptive Web Design.

Deciding on the proper approach.

Invite your developers into the conversation as early as possible. Discuss coding restrictions and align your visions for the project.

Determine the differences and similarities between page elements and develop common patterns for page templates.

Provide your developer with a style guide.

This approach will save time and give a consistent feel to the site.
Adaptive design uses a series of static layouts based on breakpoints.

When designing adaptive, design for these six common screen widths: 320, 480, 760, 960, 1200 and 1600.

True responsive design is fluid, using CSS3 media queries to respond to any screen sizes. With the use of this CSS3 module, you can create a flexible grid where text can wrap and images can shrink to adjust along with your browser.

Be available for QA or an initial walk-thru of the coded files to ensure that each page renders as you had envisioned.

00-04

User-Centred Design & Creative Problem Solving

How to connect and engage the audience to convert brand awareness to brand loyalty.

Creating a sensory user experience in order to become memorable to consumers.

Brand experience is a type of experiential marketing that incorporates a holistic set of conditions created by a company to influence the feeling a customer has about a particular product or company name.

Through a combination of various modes a consumer uses to interact with a brand, companies attempt to create a general atmosphere of goodwill, dependability or trust to create an association between the brand and a specific need or emotion.

00-05

Challenge

Full-length video supports sharing the vision and engages the audience.

Creating a sense of community and premiering in Melbourne, São Paulo and Tokyo.

Honesty is the first @freejazzco full-length video.

We recently premiered the full length video in Melbourne, São Paulo and Tokyo.

The vision is to create a sense of community and to help influence our people around the world to stay true to who they are with honesty.

*free-jazz

To skateboard with honesty, to feel your own heart without needing to check your pulse.To understand the simplicity of goodwill, truth and freedom. To be the equilibrium in human form. To appreciate being able to breathe, to see and to skateboard as you are.